MASSHIRO&Co. Opens a Refined New Chapter at Plaza Indonesia

Jakarta’s favorite minimalist label is back with more breathing room. MASSHIRO&Co. has unveiled its newly designed retail space at Plaza Indonesia, offering a calmer, more spacious setting that lets its essentials truly shine.

The store stays loyal to the brand’s signature language of clean lines, muted tones, and thoughtful details. It feels serene, almost meditative. The signature scent created with SCIESA lingers softly, paired with a curated soundscape that turns shopping into a slow ritual rather than a rush.

Inside, the space is divided into two moods. On one side, the Classic Collection takes the spotlight in white, navy, and black alongside seasonal shirts that highlight the brand’s structured, versatile approach to everyday dressing. The other side is reserved for future collaborations, hinting at what’s next.

To celebrate the opening, MASSHIRO&Co. introduces the final drop of its Anniversary Edit in mint green. Marking a decade of design, the fresh hue brings a lighter energy to familiar silhouettes, blending archival inspiration with modern wearability. Expect timeless pieces with a subtle twist. The mint green collection also marks this season’s special release, thoughtfully introduced for Ramadan and the 2026 Eid al-Fitr celebrations, offering a fresh yet timeless option for the festive wardrobe.

The store is now open daily from 10 a.m. to 10 p.m., with the Classic Collection and mint green Anniversary Edit available in store and online. Minimalism, but make it meaningful. 

See also:
-- GoWork Hadir di Plaza Indonesia -- 45 Perupa Memaknai Indonesia; Pameran Seni Rupa Pertama di Plaza Indonesia -- teamLab Future Park, Sebuah Area Edukasi Bermain Digital Pertama Hadir di Jakarta -- Kolaborasi Desainer + Brand yang Unik & 'Unexpected' dalam Plaza Indonesia Fashion Week 2018 --